Latest Naming News

MASTRENA

The Seattle Times - March 19, 2008 - Heckler Associates came up with the name "Mastrena" for the new espresso machines that Starbucks will roll out beginning next month. The Seattle firm's founder, Terry Heckler, was in the advertising business with Gordon Bowker in the 1970s, when he happened to mention that words starting with "st" are powerful. Bowker was co-founding a Seattle coffee company at the time and the suggestion led him to call it Starbucks. read more >

MSMBC - March 19, 2008 - Schultz announced the arrival of the Mastrena, a new machine designed to leave a smaller margin for error in pulling shots and steaming milk. read more >

Examiner.com - March 19, 2008 - Facing thousands of shareholders eager to hear the company's plans, Starbucks Corp. Chairman and Chief Executive Howard Schultz on Wednesday announced th e arrival of the Mastrena, a new machine designed to leave a smaller margin for error in pulling shots and steaming milk. read more >

CNN Money.com - March 19, 2008 - Chairman and Chief Executive Howard Schultz on Wednesday announced the arrival of the Mastrena, a new machine designed to leave a smaller margin for error in pulling shots and steaming milk. read more >

TABRIO

Business Week - February 26, 2008 - Verb Exchange Inc. announced the rebranding of its flagship product, CoPilot Console, as Tabrio. Tabrio is a mobile, web and online application that provides very low-cost long distance calling, SMS and IM rates, subsidized by targeted, profile-driven advertising. read more >

Marketwire - February 26, 2008 - Verb Exchange Inc. (TSX VENTURE:VEI), a leading provider of innovative communication experiences, today announced the rebranding of its flagship product, CoPilot Console, as Tabrio. read more >